Together, Pinnacle Ontario and EveryMatrix will launch CasinoEngine, a new gaming platform for gamblers in Ontario.

According to Stian Enger, CEO of EveryMatrix, this specific platform solution is being implemented for the first time in North America.

"This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time,” he said.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

More than 31,500 games

The two businesses have previously conducted business.  In October of last year, they revealed that CasinoEngine was now running Pinnacle's casino brand outside of Ontario, allowing them to access a portfolio of over 31,500 games and increase their content offering.

After obtaining a license, Pinnacle, a grey market operator, moved to the regulated sector and began operations in the Ontario market in September 2022.

A comprehensive software solution for online casinos, CasinoEngine interacts with third-party wallets and platforms, expands the selection of games available, offers scalable and modular API architecture, devoted account management, and round-the-clock gaming support.

Market Dominance by Casinos

In the second phase of the rollout, Pinnacle's solution will incorporate BonusEngine, EveryMatrix's bonusing technology.  In addition to a variety of bonus options, Bonus Guardian, an AI-powered solution for bonus misuse, will be made available to the operator. 

In the future, Pinnacle will incorporate additional engagement features from EveryMatrix's EngageSuite.

In Ontario, internet gambling is more popular than poker and sports betting. 

Audiences Particular to the Target

Online casinos currently have an 88% market share, per the most recent iGaming Ontario market report for the province for June.  In total, CA$7.26 billion in cash wagers were made in Ontario that month.  In June, the casino brought in $243 million.

Pinnacle will be able to more effectively reward gamers, target particular audiences, and customize campaigns. 

In Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania, EveryMatrix is licensed in North America.